Progress Update | April 30, 2026

Project Progress So Far

The onboarding campaign launched on April 27 and is performing ahead of the original engagement assumptions. The next campaign trigger is scheduled for April 30, and its results will help confirm how the nurture path is moving.

95%Open-rate goal progress
150%CTR goal progress
188%CTOR goal progress
Apr 30Next trigger to monitor
Zoho Campaigns

Onboarding Campaign

The first onboarding campaign began on April 27. Early opens, clicks, and click-to-open behavior are strong; the consultation CTA is the only area that needs a friction-reduction test.

Open-rate progress 95% 19% current open rate against a 20% projected benchmark.
CTR progress 150% 3% current CTR against a 2% projected benchmark.
CTOR progress 188% 15% current CTOR against an 8% projected benchmark.
Consultation booking 0% No appointments booked yet; CTA friction is the next test.
Website Development

Blog Page Progress

The blog post page has moved from planning into design-ready status. The remaining dependency is content review, followed by implementation and SEO/URL structure decisions.

1

Blog post page design is ready.

The newest website development is the completed design for the blog post page, giving the team a clear template for publishing education-focused accreditation content.

2

Content review is the current dependency.

The content review is planned for this week. Once approved, the blog page can move into implementation for the May 8 target.

3

SEO and URL structure are being evaluated.

The team is reviewing how to best structure topics, URLs, and future content hubs so the blog supports organic discovery and campaign landing behavior.

4

Social content planning is in motion.

The next two weeks of social content are being created now. The ED Council team should expect feedback emails so approvals can stay ahead of publishing dates.

Design Link

Review the blog post page design in Figma and use it as the reference point for content, structure, and implementation decisions.

Open blog post page design

Design ready Content review May 8 target SEO structure

Content Is Becoming The Bridge

The campaign, social calendar, and blog page now point in the same direction: clearer accreditation education that can move prospects from awareness into consultation.

Strategy & Feedback

Growth Plan

The next moves are focused on monitoring the nurture sequence, planning the next two weeks of content, reducing consultation friction, and expanding lead capture capacity.

Monitor the April 30 campaign trigger.

The second wave starts April 30. We will watch open, click, CTOR, and booking behavior to see whether the onboarding path continues to perform above the original benchmarks.

Ask for feedback on a WhatsApp consultation CTA.

The email metrics suggest interest, but scheduling has not moved yet. A Twilio / WhatsApp Business number could reduce consultation friction for about $10 per month, pending client feedback and exact pricing confirmation.

Plan the next two weeks of social content.

The next content batch is being prepared now. The ED Council should expect feedback emails from us so posts can be reviewed, refined, and approved before publishing.

Expand lead capture with Apollo and LinkedIn Sales Navigator.

To support the 20 consultation goal and 3 sales goal, research will be conducted today to confirm the best course of action for Apollo sourcing and LinkedIn Sales Navigator search. We already have strong experience using this lead-capture method, and the next lead target is at least 2,000 additional prospects, expanding from Puerto Rico into the Virgin Islands and potentially the U.S.